Uncontrolled Love 展览宣传企划 by Ziyue Hu is a highly esteemed winner of the very prestigious 2022 A' Design Award 铁奖 in 电影、视频与动画设计 Competition Category.

铁电影· 2022

Uncontrolled Love 展览宣传企划

by Ziyue Hu

Client: Lu Xun Academy of Fine Arts Museum

A' Design Award 铁奖 Winner in 电影 Category

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Verified Award Winner

Verify Award Status for #137404

View at A' Design Award Press Release Award Badge

Colors

The Design

About Uncontrolled Love 展览宣传企划

《失控的爱》是一个为反家庭暴力公共展览打造的宣传项目，内容涵盖网站、海报与动画影片。该展览通过真实事件与艺术作品，呈现家庭暴力对儿童造成的负面影响，让观众看到此类对待如何损害儿童的身心健康。项目选用浓郁厚重的色彩与精心构建的绘画风格，使信息传达更为直接且富有感染力，旨在帮助父母认清教育子女过程中的有害方式。

The Recognition

About the A' Design Award 铁奖

Uncontrolled Love 展览宣传企划是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Uncontrolled Love 展览宣传企划将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Uncontrolled Love 展览宣传企划因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children.
Dimensions & Packaging: Video size: 1920*1080
Tags: Animated video, web design, exhibition promotion, anti-domestic violence
Design Challenge: The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
Research: What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
Inspiration: We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
Team Members: Designer: Hu Ziyue
Designer: Huang Yuexin
Designer: Mo Zhibo