设计师 Angela Spindler 的作品 By Beth 胶原蛋白补充剂包装 荣获了极具声望的 2022 A' Design Award 金奖,竞赛类别为包装设计。
金包装· 2022
By Beth 胶原蛋白补充剂包装
设计师: Angela Spindler
客户: Depot Creative
包装类别A' Design Award 金奖获奖者
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关于 By Beth 胶原蛋白补充剂包装
该机构受委托创建视觉识别系统和包装设计,包括为这家豪华工作室定制的容器。所有材料均尽可能根据其环境资质进行选择,包括使用消费后废物、FSC 纸张和大豆油墨。该包装采用深绿色和浅柔和色调的调色板、高品质材料、结构和微妙的印刷饰面,营造出奢华和威望的切实感觉。
荣誉认可
关于A' Design Award 金奖
By Beth 胶原蛋白补充剂包装是 A' Design Award 金奖得主,这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作,反映出其设计师的天才、智慧与才干。预计By Beth 胶原蛋白补充剂包装将成为一项备受赞誉、引领潮流、气势恢宏的发明,带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目,极大地造福并拓展艺术、科学、设计和技术的边界。By Beth 胶原蛋白补充剂包装激起强烈的渴望,唤起激情,鼓励创造力,令我们着迷。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
- 尺寸与包装
- The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
- 标签
- Beauty, Luxury, Premium
- 生产技术
- Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.
A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable. - 设计挑战
- From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
- 研究
- The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
- 灵感
- Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
- 项目周期
- June 2020-July 2021, Sydney Australia
- 操作流程
- The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
- 团队成员
- Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson
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