Chun Jiang Hua Yue Ye 春江花月夜 by Wei Zhang

Chun Jiang Hua Yue Ye 春江花月夜 by Wei Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award 铂金奖 in 活动与事件设计 Competition Category.

铂金活动· 2022

Chun Jiang Hua Yue Ye 春江花月夜

by Wei Zhang

Client: Wei Zhang

A' Design Award 铂金奖 Winner in 活动 Category

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The Design

About Chun Jiang Hua Yue Ye 春江花月夜

这是一场东方意境的音画诗剧。是中国著名的一首诗，描绘春天夜晚的江面，明月挂天边，花香飘来。这首诗出自唐代大诗人张若虚，被称为唐诗之首，誉为“孤篇盖全唐”。场景设计以中国诗词为灵感，用三首著名的诗词来命名不同篇章场景，充满东方意境的沉浸式体验。不止“春江月夜”，还有“满船清梦压星河”和“桃李春风一杯酒”等不同的诗篇意境，场景切换通过多媒体视效瞬间全景转换，令参与者在同一个活动中经历不同的诗情画意。

The Recognition

About the A' Design Award 铂金奖

Chun Jiang Hua Yue Ye 春江花月夜是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Chun Jiang Hua Yue Ye 春江花月夜展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。Chun Jiang Hua Yue Ye 春江花月夜是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a wedding banquet hall with an oriental artistic conception of music and poetry drama.
In the form of a 270-degree multimedia drama, the scene is divided into different chapters, and each chapter and scene is named with the three most famous Chinese poems.
There is a full moon, a clean river, and a flat boat.
The Tang Dynasty was rich in poetry, and the poem "Chun Jiang Hua Yue Ye" was written by Zhang Ruoxu, a great poet in the Tang Dynasty. Known as the first poem of Tang Dynasty.
Dimensions & Packaging: The banquet hall is about 42000mm long, 32000mm wide, 8000mm high, and has about 65 round tables. The overall design of the scene covers an area of about 800 square meters.
Tags: Wedding space, art space, Event decoration, light and shadow art, dynamic space, Multimedia Drama,
Production Technology: A total of 8 LED screens of 270 degrees are used as the main medium for the immersive experience. The show is presented in a drama style. There is no MC in this event. Each chapter is named after an ancient poem, and each chapter is controlled through multimedia and lighting coordination. It opens and closes, and customizes different dynamic visual effects in different chapters, such as sparkling rivers, meteors across the sky, swaying cherry trees, etc., which completely subvert the senses.
Another main material is the mirror and star lights. The mirror can project light and shadow very well, adding a double effect to the space.
Design Challenge: 1. A new fusion of Western-style weddings with oriental artistic conception. Previously, the oriental artistic conception was almost limited to Chinese weddings, and the collision with western-style romance was a unique attempt;
2. Poetic multimedia visual effects are a big difficulty for us. No one has tried it before, and there is no reference. It requires a professional team and designers to jointly conceive and create;
3. The use of a large number of multimedia and dynamic devices brings great difficulty to the connection in the process. We need professional switching equipment and a lot of rehearsal.
Research: Type of study: The use of multimedia dynamic installations in weddings/events
Method: 270 ring screen and ground screen immersive setting method
Data collection: Over 800 guests participated and experienced the event
The use of multimedia screens in weddings is very small. Usually, the use of floral arrangements in weddings is a mainstream aesthetic, but the attempt of this design is to bring different sensory experiences, so that participants can feel the romance of modern multimedia and visual effects technology. At the same time, the participants have a very refreshing feeling; at the same time, there is no drama-like process like MC.
Inspiration: Poetry in traditional Chinese culture was the inspiration for this design project. Using the artistic conception of ancient poetry as the design scene, we try our best to restore these rare world beauty, and inherit and spread traditional culture as much as possible. The poem "Chun Jiang Hua Yue Ye" describes a scene where a bright moon hangs in the sky on the edge of a sparkling but calm river, surrounded by elegant flowers. It expresses parting emotions and philosophical life emotions.
Project Duration: The project started in November 2020, and the design concept was completed in February 2021. After nearly 3 weeks of construction and production, the construction and production will be carried out on June 25, 2021, and the performance and production will be performed on the evening of June 26, 2021. exhibit.
Operation Flow: Dynamic multimedia installations, elevating the stage and moving hanging wire are used in the process, a moon lamp hanging on the wire, the chapter begins, the pipa sounds, and it will slowly descend from the sky. There is also a lifting stage, which is surrounded by curved electronic screens, which can be lifted and lowered according to the needs of the stage, like a pearl rising from the sea. Meteor lights are used in the starry sky device at the top, and the meteors will slowly pass by. There were also 5 subversive "makeovers" on the screen of the audience, which caused the scene to exclaim again and again.
Image Credits: Image#1: Photographer NZ Production
Image#2: Photographer NZ Production
Image#3: Photographer NZ Production
Image#4：Photographer NZ Production
Image#5: Photographer NZ Production
Video：Videographer Genhouse Film