The Netherlands Pavilion 展览馆 by Tellart and RAU Architects

The Netherlands Pavilion 展览馆 by Tellart and RAU Architects is a highly esteemed winner of the very prestigious 2026 A' Design Award 铂金奖 in 活动与事件设计 Competition Category.

铂金活动· 2026

The Netherlands Pavilion 展览馆

by Tellart and RAU Architects

Client: Netherlands Enterprise Agency and AND B.V.

A' Design Award 铂金奖 Winner in 活动 Category

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Verified Award Winner

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Colors

The Design

About The Netherlands Pavilion 展览馆

荷兰馆是为2025年大阪世界博览会打造的展览馆。该场馆展现了荷兰从抵御水患到与水为友的历史性转变，将水视为清洁能源、气候适应与可持续生活的盟友。每位参观者都会获得一个"光球"（Orb）——一款手持球体装置，用于引导参观路线并激活各类互动装置，其中包括一部借助生成式人工智能创作的360度穹顶影片。整体结构采用可拆卸设计，因此所有构件在世博会结束后均可重复利用。

The Recognition

About the A' Design Award 铂金奖

The Netherlands Pavilion 展览馆是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。The Netherlands Pavilion 展览馆展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。The Netherlands Pavilion 展览馆是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
Dimensions & Packaging: Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
Tags: Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
Production Technology: Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
Design Challenge: The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
Research: A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
Inspiration: The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
Project Duration: The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
Operation Flow: The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
Patents: Copyrights and IP of the Building belong to RAU Architects (2025).
Team Members: The Ministry of Foreign Affairs of the Netherlands and the Netherlands Enterprise Agency (RVO)
Image Credits: Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.

Video Credits: Tellart