设计师 Tammy Ho - Shanghai KNN 的作品 Recall Of The Universe 沉浸式展览 荣获了极具声望的 2024 A' Design Award 金奖，竞赛类别为活动与事件设计。
金活动· 2024
Recall Of The Universe 沉浸式展览
客户: Shanghai KNN Cultural Media Co., Ltd
活动类别A' Design Award 金奖获奖者
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验证 #151621 的获奖状态设计作品
关于 Recall Of The Universe 沉浸式展览
这是一个由客户哔哩哔哩委托创作的宇宙空间沉浸式展览，设于著名大型购物中心西安Gpark内。通过不规则LED屏幕展示倒悬高挂的水晶城市倒影，打造出引人注目的空间加速器。原有的水幕广场被改造成巨型太空电梯。展览还设有令人惊叹的行星之门和文明之门。项目运用了移动导航系统、互动投影、人工智能、增强现实（AR）、霓虹灯等技术，为参观者创造沉浸式体验。
荣誉认可
关于A' Design Award 金奖
Recall Of The Universe 沉浸式展览是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Recall Of The Universe 沉浸式展览将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Recall Of The Universe 沉浸式展览激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate.
A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors.
This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver. - 标签
- Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means
- 设计挑战
- 1. Design cool and stunning scenes within the limited established shopping mall space
2. Provide exhibitors with a strong sense of participation and experience
3. Design of multiple storylines and multiple endings
4. Try to use high-tech means as much as possible to increase the sense of technology and future
5. With limited budget and very little time - 研究
- The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country.
The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes.
In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination. - 灵感
- The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic.
- 项目周期
- The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times.
- 操作流程
- Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology.
- 团队成员
- Tammy Ho
Lumos Miao - 图片版权
- Shanghai KNN Cultural Media Co., Ltd
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