Gujinggongjiu 白酒包装 by Sisi Don is a highly esteemed winner of the very prestigious 2022 A' Design Award 金奖 in 包装设计 Competition Category.
金包装· 2022
Gujinggongjiu 白酒包装
by Sisi Don
Client: Gujingongjiu
A' Design Award 金奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #137626The Design
About Gujinggongjiu 白酒包装
古井贡酒是为一款中国白酒打造的包装设计。该设计以数字化的视觉语言呈现传统龙图腾，将经典龙形中厚重的线条与繁复的曲线简化为现代造型。包装盒可自左右两侧开启，分层次逐步展现图案。设计采用夜光油墨印刷，使龙纹在黑暗环境中依然清晰可见。包装尺寸为宽150毫米、深110毫米、高280毫米。其意图在于带来全新的视觉体验，并塑造更年轻化的品牌形象。
The Recognition
About the A' Design Award 金奖
Gujinggongjiu 白酒包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Gujinggongjiu 白酒包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Gujinggongjiu 白酒包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Is the representation of the brand symbol, the traditional dragon totem, using brand new digital digital style, refreshing visual experience to consumers, but also to the brand image of the younger, the image.Have good display effect open means, and the application of luminous ink, more highlights the uniqueness of product symbol
- Dimensions & Packaging
- Width 150mmxDepth 110mmxHeight 280mm
- Tags
- BAIJIU Gujingongjiu Liquor packaging
- Production Technology
- Luminous ink printing, can be in the dark will be the dragon pattern is displayed
- Design Challenge
- The application of luminous ink in the bottle above
- Research
- Experience design style of study, to the study of box open, to the printing material research, so as to achieve has a unique style, unique opening experience, luminous display various creative innovative products
- Inspiration
- From the characteristics of digital visual language, has broken the traditional Chinese dragon in the line of heavy and complicated, and the curve of the complex form habits, will be young and modern style, blend in the design of the traditional elements, bring more fashionable, hale visual experience
- Project Duration
- The project started in April 2021 in Chang sha and finished in August 2021 in Shenzhen
- Operation Flow
- Through the open left and right sides, show the visual effect of multi-level
- Team Members
- INFINITY STUDIO
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