设计师 Yijia Xie 的作品 Now 专辑封面视觉设计荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2022

Now 专辑封面视觉设计

设计师： Yijia Xie

客户: Yijia Xie

平面类别A' Design Award 铁奖获奖者

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关于 Now 专辑封面视觉设计

《Now》是为一位音乐人打造的专辑设计，其六首歌曲讲述了关于梦想、成长与爱的故事。设计从每首歌名中提取出一个富有意涵的汉字，如"宇""雨""信""眼""月""星"。这些字与数字拼贴及生成式编程相结合：将选定的元素输入计算机程序，生成数千种不同的图形，因而每一份包装外封都独一无二。方形开本尺寸为4.25 × 4.25英寸。该项目包含六款封面设计、一本歌词册以及整套专辑包装。

荣誉认可

关于A' Design Award 铁奖

Now 专辑封面视觉设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Now 专辑封面视觉设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Now 专辑封面视觉设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
尺寸与包装: Width: 4.25in X Height: 4.25in
标签: Album Design, Graphic Design, Typography, Generative Coding, Print Design
生产技术: Print Design / Digital Collage / package design / generative coding
设计挑战: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
研究: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
灵感: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
项目周期: September 2021 - January 2022
操作流程: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
团队成员: Designer: Yijia Xie