设计师 Jiawei Wu 的作品 Avant Modern Cuisine 品牌形象荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2022

Avant Modern Cuisine 品牌形象

设计师： Jiawei Wu

客户: Jiawei Wu Design

平面类别A' Design Award 铜奖获奖者

15,986

已验证的获奖者

验证 #137847 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Avant Modern Cuisine 品牌形象

Avant是一家位于中国的高级餐厅。其品牌设计概念源于主理人的海外经历,旨在为顾客营造如同踏上旅程的独特记忆。菜单被设计成护照的形式,每次用餐后,顾客都会收到一张定制票券,其设计灵感来自每道菜品背后的故事和不同城市的回忆。这种用餐体验在新冠疫情导致旅行受限期间尤为受到欢迎。

荣誉认可

关于A' Design Award 铜奖

Avant Modern Cuisine 品牌形象是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Avant Modern Cuisine 品牌形象将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Avant Modern Cuisine 品牌形象出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
尺寸与包装: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
标签: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
生产技术: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
设计挑战: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
研究: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
灵感: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
项目周期: The project started in July 2020 in China and finished in March 2021.
操作流程: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
团队成员: Jiawei Wu
图片版权: Jiawei Wu_Designer
Guanzhong Qiu_Photographer