设计师 Sxdesign 的作品 Carbon Research 品牌识别荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2022

Carbon Research 品牌识别

设计师： Sxdesign

客户: Carbon Research

平面类别A' Design Award 铜奖获奖者

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关于 Carbon Research 品牌识别

Carbon Research 是为一本在碳中和背景下创办的学术期刊所打造的品牌识别系统。标志将地球意象与碳的原子结构相结合,传达环境保护的理念。线条的连接使地球的经纬线与电子运行轨迹融为一体,寓意思想的开放与更广泛的交流。对称且环绕的构图结构,体现了凝聚一体的学术共同体。组合标志应用于期刊封面及其他实体媒介之上,在最小 20 × 5 毫米的尺寸下仍能保持清晰可辨。

荣誉认可

关于A' Design Award 铜奖

Carbon Research 品牌识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Carbon Research 品牌识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Carbon Research 品牌识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
尺寸与包装: The combine logo can be print on the minimal size at 20mm x 5mm.
标签: graphics, illustration and visual communication, logo, academic journal, carbon, earth
生产技术: It can be printed on magazine covers or other products.
设计挑战: In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
研究: Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
灵感: Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
项目周期: The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
操作流程: The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
专利: Sxdesign
团队成员: Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu
图片版权: Sxdesign