设计师 Yunjia Yang 的作品 Precious Lives 海报插画荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2022

Precious Lives 海报插画

设计师： Yunjia Yang

客户: Northeastern University of China

平面类别A' Design Award 铜奖获奖者

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关于 Precious Lives 海报插画

《珍贵生命》是一组以保护海洋生物为主题的公益海报。作品以纤细的红绳勾勒出海龟、水母与鲸鱼的形态，红绳捆缚并悬吊起每一个生命体，寓意海洋动物正遭受人类倾倒入海的废弃物的威胁。插画以矢量设计软件绘制，并采用高水准印刷工艺制作，每张成品尺寸为800毫米×800毫米。夸张的视觉表现意在唤起公众对海洋生态的关注。

荣誉认可

关于A' Design Award 铜奖

Precious Lives 海报插画是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Precious Lives 海报插画将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Precious Lives 海报插画出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: In recent years, there have been many reports about the death of marine creatures. In these reports, for example, a sea turtle, whose shell is wrapped in a plastic bottle, causing it not to grow properly while it is still hatching, so this turtle grows up with this plastic bottle and lives in misery. They are pitiful, they don't have the hands to deal with all this rubbish that humans throw inside the ocean In this case, the author wanted to use modern software technology to make posters of these dangerous and environmentally unfriendly human behaviours, hoping that these public service posters would draw attention to marine ecological issues. This creates a breathtaking visual sensation, reflecting the critical situation of marine life, hanging the creature by a rope to reflect its life-threatening situation, and using exaggeration to warn people about marine life and ecology.
尺寸与包装: TECHNICAL PROPERTIES:
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, cmyk.
标签: conservation, marine life, responsibility, environmental protection, survival, sustainable development
生产技术: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
设计挑战: In the design process, the poster was innovatively designed using exaggeration and abstraction in order to reflect the dangerous situation of the sea creatures, with the ultimate blend of meaning and aesthetics achieved by thinking outside the box and modern software.
研究: This series of illustrations uses thin red rope to outline the forms of sea creatures: turtles, jellyfish and whales. Using computer vector drawing techniques, the bodies of the marine creatures are strangled with red rope to show that the creatures are in danger, and a rope is used to suspend the creatures to show that their lives are in danger, giving the viewer a sense of suffocation through print and online communication, and using hyperbole to warn people about marine life and ecology.
灵感: The theme of this poster set is the protection of marine life. The author uses a thin red rope to outline the forms of marine creatures: sea turtles, jellyfish and whales. It shows that these creatures are bound by the garbage environment and reflects the critical situation of marine life. The whole poster also uses a combination of high-level drawing skills and high-tech software to convey the idea of protecting marine life to the public through various media.
项目周期: The project started at Northeastern University in January 2022 and was completed at Northeastern University in February 2022
操作流程: The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
团队成员: Art Director: Huo Kai, designer:Yang Yunjia
图片版权: Image #1 : Illustration Yang Yunjia, 2022.
Image #2 : Illustration Yang Yunjia, 2022.
Image #3 : Illustration Yang Yunjia, 2022.
Image #4 : Illustration Yang Yunjia, 2022.
Image #5 : Illustration Yang Yunjia, 2022.