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Yunnan Technology and Businesss University 的作品 Puzzle 瓶装水包装

设计师 Yunnan Technology and Businesss University 的作品 Puzzle 瓶装水包装 荣获了极具声望的 2022 A' Design Award 铁奖,竞赛类别为包装设计。


铁包装· 2022

Puzzle 瓶装水包装

设计师: Yunnan Technology and Businesss University

客户: Yunnan Tech & Besiness University

包装类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #138578 的获奖状态

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设计作品

关于 Puzzle 瓶装水包装

《拼图》是一款面向大学校园发行的瓶装水包装设计。标签以钢笔、墨水、圆规、美工刀、图钉、针管笔等学习用具元素构建出迷宫图形,通过矛盾空间的视错觉与2.5D造型赋予图案层次与纵深感。标签采用PET材质,四色印刷,日期则以激光打印呈现。该包装共提供七种颜色,每种颜色承载一个汉字,七瓶并置即组成"遇见更好的自己"这句话。

荣誉认可

关于A' Design Award 铁奖

Puzzle 瓶装水包装是 A' Design Award 铁奖得主,这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Puzzle 瓶装水包装将成为一件备受推崇、令人钦佩且被珍爱的创作,既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践,并拥有与专业知识和才华相结合的称职技术特性。Puzzle 瓶装水包装因其严谨而受到尊重,旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性
Searching - departure - journey - frustration - choice - encounter, is the "meet a better self" must go through the process, this design extracts pen, ink, compass, pen knife, pushpin, needle pen and other learning tools elements, the use of contradictory space illusion techniques and 2.5D form to present the maze graphic, this form of expression reflects the unique campus attributes.
尺寸与包装
Width 60mm x Length 60mm x Height 180mm
标签
Bottled water, Paradoxical space, Illusion, Maze graphics, School
生产技术
The label is made of PET material, the pattern is printed in four colors of ink, and the date label is laser printed.
设计挑战
The visual representation of abstract ideas is a richly adjusted part of the entire design process.
研究
This design integrates the "Meet Better Yourself" school philosophy into the packaging of water, so that students can understand the school's philosophy when drinking the bottled water, stimulate students' motivation to learn, and improve the school's brand promotion.
灵感
Brand publicity and promotion need a good carrier. Bottled water is used in schools very largely, and the design team uses this carrier to make the concept of "meet a better self" spread even better.
项目周期
The project started in September 2021 in Kunming and finished in March 2022 in Kunming
操作流程
The package is available in 7 colors, each with a separate Chinese, and when the 7 color bottles are together, they can be combined into the phrase "Meet a Better Self."
团队成员
Li Yuanyuan
Liu Kaiyi
Lin Hai
图片版权
Image #1: Illustrator Liu Kaiyi, Bottle, 2021.

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