Salvita Bingelyte 的作品 Roundooze Chickpea Snack 零食包装

设计师 Salvita Bingelyte 的作品 Roundooze Chickpea Snack 零食包装荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2022

Roundooze Chickpea Snack 零食包装

设计师： Salvita Bingelyte

客户: Salvita Design

包装类别A' Design Award 铜奖获奖者

15,854

已验证的获奖者

验证 #138713 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Roundooze Chickpea Snack 零食包装

Roundooze鹰嘴豆零食是一款针对烘焙鹰嘴豆的包装设计。该系列共有八种口味，其中六种为甜味，两种为咸味。甜味产品采用黑色背景呈现，咸味产品则采用灰色背景。取自Roundooze标志的微笑元素确立了整体视觉风格。每个包装袋均设有形似双眼与嘴巴的模切开窗，让消费者在购买前即可看到袋中的鹰嘴豆。简洁的字体与有限的色彩运用，令整体观感轻盈而富有趣味。每个包装袋宽145毫米、高210毫米。

荣誉认可

关于A' Design Award 铜奖

Roundooze Chickpea Snack 零食包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Roundooze Chickpea Snack 零食包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Roundooze Chickpea Snack 零食包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
尺寸与包装: Width 145 mm x Height 210 mm
标签: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
生产技术: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
设计挑战: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
研究: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
灵感: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
项目周期: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
操作流程: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
图片版权: Erin Hope Stevens (Copywriter)