Jinlongquan 啤酒包装

设计师： Jin Zhang

客户: InBev jinlongquan beer (Hubei) Co., Ltd

包装类别A' Design Award 银奖获奖者

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关于 Jinlongquan 啤酒包装

金龙泉啤酒希望推出一款既能传递出品牌悠久历史，又能让消费者感受到产品优良品质的中高端产品；设计师用版画插图描绘啤酒花、麦穗、木酒桶、啤酒、水源地等元素，使包装具备强烈的啤酒行业属性；更重要的是插图包含了，1978年金龙泉酒厂旧址中的中国龙雕塑这个品牌精神符号，还有标志字体的重新设计和品牌红色，形成强烈的品牌识别度。

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关于A' Design Award 银奖

Jinlongquan 啤酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Jinlongquan 啤酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Jinlongquan 啤酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
尺寸与包装: 80*250mm（jar）
标签: Beer, Jinlongquan, SANBU, Wuhan packaging design
生产技术: The bottle is made of iron
设计挑战: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
研究: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
灵感: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
项目周期: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
操作流程: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
专利: InBev jinlongquan beer (Hubei) Co., Ltd
团队成员: Designer: Jin Zhang
illustration: Jin Zhang