Mark Rowe and John Eresman 的作品 Gradient Vodka Soda 伏特加苏打饮料包装

设计师 Mark Rowe and John Eresman 的作品 Gradient Vodka Soda 伏特加苏打饮料包装荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2022

Gradient Vodka Soda 伏特加苏打饮料包装

设计师： Mark Rowe and John Eresman

客户: Gradient Beverages Corp.

包装类别A' Design Award 铜奖获奖者

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设计作品

关于 Gradient Vodka Soda 伏特加苏打饮料包装

《渐变》是一款伏特加苏打混合装饮品的包装设计。整盒包含六罐纤细的355毫升装饮品,酒精浓度依次递减,分别为8%、7%、6%、4%、3%和2%(体积比)。六只易拉罐在盒内呈一字排列,盒面的点阵图案沿这一排由深至浅渐次淡出。盒身设有一道斜向撕拉线,开启时从酒精度较高的一端向较低的一端展开,饮用顺序也随之而定。这一布局引导人们在一整晚的饮用过程中保持节制。产品提供三种口味:覆盆子柠檬、黄瓜薄荷与青柠。

荣誉认可

关于A' Design Award 铜奖

Gradient Vodka Soda 伏特加苏打饮料包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Gradient Vodka Soda 伏特加苏打饮料包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Gradient Vodka Soda 伏特加苏打饮料包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
尺寸与包装: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
标签: gradient, moderation, vodka soda, seltzer, gradually reducing,
生产技术: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
设计挑战: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
研究: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
灵感: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
项目周期: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
操作流程: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
团队成员: Creative Director: John Eresman
Designer: Mark Rowe