Matteo Ruisi and Peter McCabe 的作品 Bank of England 视觉形象

设计师 Matteo Ruisi and Peter McCabe 的作品 Bank of England 视觉形象荣获了极具声望的 2022 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2022

Bank of England 视觉形象

设计师： Matteo Ruisi and Peter McCabe

客户: Bank of England

平面类别A' Design Award 银奖获奖者

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验证 #138983 的获奖状态

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关于 Bank of England 视觉形象

为中央银行设计意味着要在技术性与敏感性信息、员工主导的产出、引人入胜的公众沟通以及一系列规章制度之间寻求平衡。这并非易事，且依赖于微妙的内部动态。新的视觉形象系统与使用者共同开发，平衡了传播的各个层面。它专注于以易于理解、切合需求、结构清晰且独具特色的方式触及更广泛的受众。这些核心原则被用作所有视觉资产的设计指导方向。

荣誉认可

关于A' Design Award 银奖

Bank of England 视觉形象是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Bank of England 视觉形象将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Bank of England 视觉形象是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
尺寸与包装: Not applicable
标签: Accessible, relevant, structured, distinctive, optimised, simple, balanced
生产技术: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
设计挑战: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
研究: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
灵感: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
项目周期: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
操作流程: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
团队成员: Lead Designer: Matteo Ruisi
Designer: Peter McCabe