Nargiza Usmanova 的作品 Abstract Illustrations 抽象插图品牌设计套件

设计师 Nargiza Usmanova 的作品 Abstract Illustrations 抽象插图品牌设计套件荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2022

Abstract Illustrations 抽象插图品牌设计套件

设计师： Nargiza Usmanova

客户: TELS Group

平面类别A' Design Award 铁奖获奖者

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验证 #139164 的获奖状态

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色彩

设计作品

关于 Abstract Illustrations 抽象插图品牌设计套件

为年度品牌套件创作独特插图的灵感来自于对独特抽象风格的长期探索。我们创造了 10 种不同的形式构图，在对比调色板中具有动态浮躁的线条。该项目的主要区别是为所有促销产品创建品牌概念插图。所有插图均采用水粉画技法手绘。简约线性风格的色彩正式构图有助于产品从众多其他竞争产品中脱颖而出。

荣誉认可

关于A' Design Award 铁奖

Abstract Illustrations 抽象插图品牌设计套件是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Abstract Illustrations 抽象插图品牌设计套件将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Abstract Illustrations 抽象插图品牌设计套件因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
尺寸与包装: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
标签: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
生产技术: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
设计挑战: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
研究: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
灵感: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
项目周期: The branding kit was created in 2019 for all needs in the 2020 year.
操作流程: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
团队成员: Illustrator and Graphic Designer - Nargiza Usmanova
图片版权: Illustrator and Graphic Designer - Nargiza Usmanova