Meiyitian 智能包装

设计师： Chong Peng

客户: Yili Group

包装类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #139341 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Meiyitian 智能包装

"美一天"是一款智能包装设计,将实体印刷包装与虚拟品牌世界相连接。包装上呈现基于品牌代言人形象打造的二维与三维角色形象,构成品牌吉祥物。消费者通过手机应用程序扫描这些角色形象,即可进入品牌所构建的虚拟世界。在虚拟世界中,品牌提供互动游戏与玩偶定制系统,消费者还可收集各类奖励。该设计旨在建立品牌与年轻消费者之间更为紧密的联系。

荣誉认可

关于A' Design Award 铜奖

Meiyitian 智能包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Meiyitian 智能包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Meiyitian 智能包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
尺寸与包装: Width65mmxDepth65mmxHeight220mm
标签: Virtual brand world,Smart and connected,Brand IP design
生产技术: Mobile Internet AI technology
设计挑战: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
研究: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
灵感: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
项目周期: The project started in August 2021 in China
操作流程: Consumers enter the virtual brand world by scanning the characters on the package through APP
团队成员: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team