Siela 化妆品包装 by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2022

Siela 化妆品包装

by Olga Takhtarova

Client: Sot B&d

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

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Colors

The Design

About Siela 化妆品包装

Siela 是一款为儿童化妆品系列打造的包装设计。设计采用75毫升白色塑料软管，以丝网印刷与移印工艺进行装饰。风格化的插画置于包装正中，同一卡通角色在整个系列中出现在不同的场景与情境之中。色彩编码帮助购买者轻松区分各款产品。文字信息被精简至最少，使消费者能在货架前迅速识别出所需产品。白色的包装表面让插画更加清晰醒目、一目了然。

The Recognition

About the A' Design Award 铜奖

Siela 化妆品包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Siela 化妆品包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Siela 化妆品包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.