设计师 Michelle Poon 的作品 Greeninful 品牌形象识别荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2022

Greeninful 品牌形象识别

设计师： Michelle Poon

客户: Greenin'ful

平面类别A' Design Award 铁奖获奖者

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验证 #139444 的获奖状态

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色彩

设计作品

关于 Greeninful 品牌形象识别

Greeninful 是一个为倡导可持续生活方式的环保品牌所做的品牌重塑项目。该品牌将关注环境的人们联结在一起。标志呈现了绿色社群的面貌,传递出坚定与好奇的气质。视觉识别系统运用明亮的色彩、大胆的笔触与手绘元素,在实际应用中保持灵活多变。图像的选取力求亲切易近、以社群为核心。此次品牌重塑使该品牌从一个交易平台转变为一个提升公众环保意识的社群。

荣誉认可

关于A' Design Award 铁奖

Greeninful 品牌形象识别是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Greeninful 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Greeninful 品牌形象识别因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
尺寸与包装: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
标签: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
生产技术: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
设计挑战: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
研究: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
灵感: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
项目周期: October 2021 - January 2022
操作流程: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
团队成员: Michelle Kason
图片版权: Image 1: Michelle Kason (Designer)