Tiger Spirit 数字媒体艺术 by Kaze Park is a highly esteemed winner of the very prestigious 2022 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.

铁平面· 2022

Tiger Spirit 数字媒体艺术

by Kaze Park

Client: 4bd Studio

A' Design Award 铁奖 Winner in 平面 Category

11,589

Verified Award Winner

Verify Award Status for #139452

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tiger Spirit 数字媒体艺术

他的作品通过将 2D 绘画、数字艺术品和 3D 数字成像艺术品与 20m 高的大型媒体塔相结合而制作为视频艺术品。他致力于将韩国色彩、自然元素和被称为老虎的动物动画化，使它们能够在数字艺术作品中移动，并用现代数字艺术作品表达韩国古典艺术的氛围。他通过数字效果使用时间和空间的插图，将韩国四个季节的意义转化为数字艺术。

The Recognition

About the A' Design Award 铁奖

Tiger Spirit 数字媒体艺术是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Tiger Spirit 数字媒体艺术将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Tiger Spirit 数字媒体艺术因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The characteristics of this project are media works expressed on large media towers and wide electronic boards which are embodied in motion works that move with 3d and expressed as lively works.

His work was produced by combining 2d painting, digital work, and 3d digital imaging work with a 20 meter high large media tower and was presented as a video.

Each scene of his work is effective, and there is an element that makes the work more immersive. It is a work produced in consideration of Nft sales.
Dimensions & Packaging: Tiger Spirit illustration was created in Photoshop Rgb Cmyk color mode and spine & 3d max program. The size is 6720mm x 15,000mm. It is made of digital art.
Tags: kazepark, illustration, tiger, digital, spirit, energy, southkorea, artist, hope, season
Production Technology: In this case the brush used in traditional South Korea painting is used to create texture. And it first scans it and saves it as digital data.

Using the digital program adobe Photoshop sketch basic color and detail color using the touch of a traditional korea brush are performed in order. The important point here is that the traditional korea way of expressing pictures is a art that is expressed with digital graphics.

He used the final result of 2d and the 3d video work together to make it a work.
Design Challenge: The illustration he should have drawn is a new type of work with value for a new year. It is an illustration that intuitively expresses the world where nature and animals coexist together, meaning the time and value of the season. The digital effect was added to the illustration to express the seasonal elements of spring, summer, fall, and winter, the flow of time, and a sense of space.

Through a new type of illustration that combines 2D works with 3D effects, it contains symbolic values and meanings of animal tigers living in nature, and is designed with the aim of works that can give people energy of health and hope.
Research: Brush is one of the elements used in painting in Korea.

He uses traditional Korean brushes to express the touch of paintings. And his expression was embodied in a new form of illustration through the combination of digital graphics and traditional painting styles.

In this project, he focused on the eco-friendly connection between nature and animals. The important concept of this project is the harmony and meaning of nature.
Inspiration: Among the Eastern cultures, there is a culture that expresses one year and 12 months as animals. 2022 is the Year of the Tiger.

Tigers are symbols of strength and pray for health. Many people around the world are suffering from viruses. Like the meaning of the energy of the tiger in this work, it symbolizes and hope that many people can live a healthy and happy life.
Project Duration: The illustration of this project began design production in august 2016 and was released in Seoul. South Korea in January 2017.

The project's illustration began in January 2022 and was displayed across the country in February. South Korea in February 2022.
Operation Flow: He created a new digital work together in 2022 at the 4BD studio and presented a digital exhibition. It is a Korean work with the spirit of a tiger.

Tigers have long been symbols of strength and health. In Asia, there are 12 animals that symbolize the year. 2022 is the year that symbolizes tigers, and many people have created works to pray for health with their families.

He tried to convey energy so that many people could be happy and healthy with their families through lively works.
Team Members: Motion Designer-Terry.J
Image Credits: image #1 KazePark Tiger Spirit-01
image #2 KazePark Tiger Spirit-02
image #3 KazePark Tiger Spirit-03
image #4 KazePark Tiger Spirit-04
image #5 KazePark Tiger Spirit-05