Artem Luxury Watch Straps 包装 by Joel Derksen

Artem Luxury Watch Straps 包装 by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2022

Artem Luxury Watch Straps 包装

by Joel Derksen

Client: Studio Otherness

A' Design Award 铜奖 Winner in 包装 Category

15,533

Verified Award Winner

Verify Award Status for #139454

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Artem Luxury Watch Straps 包装

Artem 奢华表带是一款专为收藏家打造的表带包装设计。外层封套抽出后，呈现出磨砂仿羊皮纸内盒，内盒采用侧开式设计并以插舌封口。泡棉内衬将表带稳固固定。方正而富有雕塑感的造型，凸显出利落的棱角与精密的工艺质感。烫印工艺搭配灰色与宝蓝色纸材，营造出精致而富有科技感的外观。整体结构经过精心设计，让产品在开箱过程中得以清晰呈现。

The Recognition

About the A' Design Award 铜奖

Artem Luxury Watch Straps 包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Artem Luxury Watch Straps 包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Artem Luxury Watch Straps 包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue