Alex King 的作品 GAAHK Inauguration Ceremony 主视觉设计

设计师 Alex King 的作品 GAAHK Inauguration Ceremony 主视觉设计荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2022

GAAHK Inauguration Ceremony 主视觉设计

设计师： Alex King

客户: Alex King

平面类别A' Design Award 铜奖获奖者

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关于 GAAHK Inauguration Ceremony 主视觉设计

《香港印艺学会就职典礼》是为香港印艺学会第二十届就职典礼创作的主视觉设计。视觉以数码油墨调和为基础，经过一百多次反复调试，最终达成正负空间的平衡构图。画面意在呈现印艺匠人为印刷作品调配鲜明色彩的情景。该设计延展应用于数码背景板、指示牌、场刊、请柬、纪念品及口罩等多种媒介。场刊封面采用局部UV上光工艺，并搭配银箔与金箔，令表面质感可以用手触摸感受。

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关于A' Design Award 铜奖

GAAHK Inauguration Ceremony 主视觉设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计GAAHK Inauguration Ceremony 主视觉设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。GAAHK Inauguration Ceremony 主视觉设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
尺寸与包装: Brochure 210 x 285 mm, back drop 3000 x 5000 mm, mask (standard size), invitation card: A6, with a super large digital screen for The 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong
标签: key visual, print production, visual art, digital design, graphic art
生产技术: The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
设计挑战: Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
研究: Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
灵感: This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
项目周期: The project duration lasts for three months. This is a commercial project in Hong Kong.
操作流程: Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
团队成员: Designer: Alex King
图片版权: Illustrator Alex King