设计师 Antonio Cuenca 的作品 Buenandanza 橄榄油包装荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2022

Buenandanza 橄榄油包装

设计师： Antonio Cuenca

客户: Buenandanza

包装类别A' Design Award 铜奖获奖者

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色彩

设计作品

关于 Buenandanza 橄榄油包装

Buenandanza是一款橄榄油包装设计。瓶身仿佛拥有两层"肌肤":深邃的深蓝色染色玻璃,以及环绕瓶身的白色纸质标签。深蓝色调传递出宁静之感,而带有纹理的白色标签则呈现自然质朴的观感。以烫金工艺呈现的圆形与三角形符号,分别呼应尖细的橄榄叶与椭圆的橄榄果实。圆润的造型与厚实的玻璃传达出优良品质。不透光的染色玻璃可阻隔光线,有助于保存油品。防滴漏、不可再填充的瓶盖,为这款小巧而坚固的瓶子画上完美句点。

荣誉认可

关于A' Design Award 铜奖

Buenandanza 橄榄油包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Buenandanza 橄榄油包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Buenandanza 橄榄油包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
尺寸与包装: 100 x 57 x 176 mm. 500ml capacity. Glass and label
标签: packaging, design, package, branding
生产技术: Tinted glass, paper label and stamping.
设计挑战: The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
研究: In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
灵感: The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.

The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.
项目周期: The project started in november 2021 in Ubeda and finished in january 2022.
操作流程: The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.