Smashy 巧克力蛋包装 by Mutian Yu is a highly esteemed winner of the very prestigious 2022 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2022

Smashy 巧克力蛋包装

by Mutian Yu

Client: Savannah College of Art and Design

A' Design Award 铁奖 Winner in 包装 Category

10,968

Verified Award Winner

Verify Award Status for #139859

View at A' Design Award Press Release Award Badge

Colors

The Design

About Smashy 巧克力蛋包装

Smashy是一款造型如锤子的巧克力蛋包装。设计将锤子的外形与蛋形融为一体，因此包装看起来也像一颗带手柄的蛋。Smashy可以在任何地方被砸开，糖果随之迸出，带来惊喜的瞬间。内部混合装有巧克力、脆饼、软糖和硬糖。包装尺寸为155×183×76毫米，采用塑料材质制成。Smashy旨在为砸开巧克力蛋这一传统习惯注入新意，让零食时光更加充满趣味。

The Recognition

About the A' Design Award 铁奖

Smashy 巧克力蛋包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Smashy 巧克力蛋包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Smashy 巧克力蛋包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Is eating chocolate eggs still funny today? Try this new combination! Smash a chocolate egg and get more sweets! Smashy combines the shape of a hammer and the shape of an egg to bring excitement and surprise. Snackers can smash it at any place, then experience having different snacks, which contain chocolates, crackers, gummies, and hard candies.
Dimensions & Packaging: 155mm * 183mm * 76mm
Tags: Snacks, Interaction, Fun
Production Technology: Plastic and Snacks
Design Challenge: The greatest challenge during the research is reaching out to people due to the pandemic.
Inspiration: Is smashing the same type of chocolate eggs still exciting today? People started smashing chocolate eggs in 200 years ago. It has never been changed until now.
Project Duration: Time: 2020 Summer
Duration: 3 Months
Location: Savannah, GA, US
Operation Flow: Smashy is a chocolate in the shape of a hammer. It also looks like an egg with a handle. By smashing it, candies will pop out, so one can enjoy surprises and treats.
Team Members: Mutian Yu