Proshot Coffee 包装 by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2022 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2022

Proshot Coffee 包装

by Mohsen Koofiani

Client: Proshot Coffee

A' Design Award 银奖 Winner in 包装 Category

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Verified Award Winner
Verify Award Status for #139866

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Colors

The Design

About Proshot Coffee 包装

该项目展示了咖啡从种植到展示产品的生产过程。这些想象中的巨人和他们的游牧工具的创造是为了支持环境和消费者对咖啡生产困难阶段的认识，以及支持那些努力制作这种产品但不被看到的人们。这些革命性的咖啡角色指的是人类内心的孩子及其想象的世界。插图是用水彩技法完成的。在印刷技术中使用闪亮的部分将使包装更容易被看到。

The Recognition

About the A' Design Award 银奖

Proshot Coffee 包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Proshot Coffee 包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Proshot Coffee 包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The creation of these imaginary giants and their nomadic tools is to support the "environment" and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the "child-inside" of humans and their imaginary world. The illustration is done with the watercolor technique. using shiny parts in the print technique will allow the packages to be more seen.
Dimensions & Packaging: 3 layer, valved, side fold coffee package
Material: BOPP
Dimensions:
w: 140 mm
D: 100 mm
H: 360 mm
Tags: Coffee, Proshot coffee, Giants, coffee packaging, Proshot coffee Giants, Package, Illustration, Character Design
Production Technology: In the design presented in the illustration section, the watercolor technique has been used.
In the printed version, all the jewels of the giants are selected in a metallic way (meaning that in the printed technique, the colors in the selected parts shine like metallic).
Design Challenge: Creating nomadic tools and nature characters like the giant's tribe, happily working as coffee producers were a bit challenging. this kind of character has never been on coffee packs before, but the result was surprisingly awesome and everybody loves them all.
Research: Type of Research: Field research, internet research
Research Objectives: coffee processing methods, steps, varietals in different parts of the world including the largest coffee producer.
Methodology: case study and survey
Data Collection and Research Tools Used: coffee encyclopedia, coffee processing technology book, handbook of coffee processing, coffee rosters handbook.
Participants: Proshot coffee factory staff
Results: creating a nomadic coffee processing method represented by giant characters.
Effect in Real-Life: surprising, eye-catching, design that makes everybody interested including my daughter.
Inspiration: The main purpose of designing this package was to create an interactive atmosphere between you, nature, and the producer. By creating imaginary characters and entering your "inner child", they tried to invite you to a world that you paid less attention to (the stages of coffee production and nature conservation to drink coffee). By doing this, you will pay more attention to those who produce coffee (from the time of coffee planting to the time it is poured into a cup).
Project Duration: The project started in November 2020 in Shiraz and finished in September 2021 in Shiraz, and was exhibited in January 2022.
Operation Flow: 1. Revolutionary and funny giant characters sprits love and happiness in these pandemic years.
2. The relation between giant characters and their nomadic tools of coffee processing with nature, represents how care we must have to protect our environment and be aware of global warming while producing our products.
3. Wide variety of giants leaves our hands open for further designs such as animations, figures, dolls, etc.
Image Credits: Illustrator: Mohsen Koofiani
Creator: Mohsen Koofiani
Photographer: Mohsen Koofiani