Nour Shourbagy 的作品 Khedr El Attar 品牌形象识别

设计师 Nour Shourbagy 的作品 Khedr El Attar 品牌形象识别荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2022

Khedr El Attar 品牌形象识别

设计师： Nour Shourbagy

客户: Khedr el Attar

平面类别A' Design Award 铁奖获奖者

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关于 Khedr El Attar 品牌形象识别

Khedr El Attar 是为一家 1945 年创立于开罗的有机与天然原材料商行打造的品牌形象识别项目。该项目将品牌策略与视觉系统相结合，呈现出品牌全新的市场定位。此识别系统延续并巩固了 Khedr El Attar 作为有机与天然商品供应商的地位。视觉系统将其业务梳理为三大子类别：有机药材、天然美妆与烹饪food食材产品。包装设计与品牌规范手册使整套系统更为完整，将这一行业的悠久精神传统与现代化的呈现方式融为一体。

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关于A' Design Award 铁奖

Khedr El Attar 品牌形象识别是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Khedr El Attar 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Khedr El Attar 品牌形象识别因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
标签: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
灵感: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
项目周期: The project started in March 2020 in Cairo and finished in 2021
团队成员: Omnia Magdy Photographer

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