Rooeein 滤清器包装 by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2022

Rooeein 滤清器包装

by Wallrus Design Studio

Client: Rooeein Filters Co.

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #140076

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Colors

The Design

About Rooeein 滤清器包装

Rooeein是一款专为汽车空气滤清器与机油滤清器打造的包装设计。包装采用绿色配色方案与树叶图形。树叶象征自然——正如树叶净化空气一般，滤清器亦为发动机净化空气。核心视觉创意源自一条穿越茂密森林的道路影像，这一意象同时塑造了色彩丰富的品牌形象。该设计使产品在卖场环境中脱颖而出。树叶概念亦贯穿运用于品牌的各类营销与广告物料之中。

The Recognition

About the A' Design Award 铜奖

Rooeein 滤清器包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Rooeein 滤清器包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Rooeein 滤清器包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues.
Dimensions & Packaging: This project has a great variety of dimensions
Tags: Filters, Air and Oil, Industrial Packaging, Creative Design
Production Technology: All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
Design Challenge: The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
Research: The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
Inspiration: Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
Project Duration: This project was start at Oct 2019 and ended on Dec 2021
Operation Flow: this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
Team Members: Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei
Image Credits: Photographer: Iman Ale Mozaffar