设计师 Asta Kauspedaite 的作品 Devynerios 标签荣获了极具声望的 2022 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2022

Devynerios 标签

设计师： Asta Kauspedaite

客户: Mv Group

包装类别A' Design Award 银奖获奖者

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色彩

设计作品

关于 Devynerios 标签

Devynerios 是一个独特的草本利口酒家族，是立陶宛类别的领导者。它们代表了立陶宛的正宗生产方法和基于天然成分的食谱。每个产品都是独特且不同的。主要特点也体现在标签设计中。 Originalios 设计传达真实性。 Zalios 层次丰富且丰富，让您沉浸在草药的神秘世界中。 Raudonos、勇气和青春通过不对称和鲜艳的色彩得以体现。

荣誉认可

关于A' Design Award 银奖

Devynerios 标签是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Devynerios 标签将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Devynerios 标签是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours.
尺寸与包装: Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
标签: Unique, herbal, liqueur, Lithuanian, Studija Creata
生产技术: Flexo printing, hot foil, embossing
设计挑战: With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
灵感: We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky.
项目周期: Release date: July 2021
团队成员: Asta Kauspedaite and Jurate Paulauskiene.
图片版权: Edgaras Marozas