Conlia Home Image Store 零售空间室内设计 by Zehua Zheng

Conlia Home Image Store 零售空间室内设计 by Zehua Zheng is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 室内空间与展览设计 Competition Category.

铜室内· 2022

Conlia Home Image Store 零售空间室内设计

by Zehua Zheng

Client: Conlia Home

A' Design Award 铜奖 Winner in 室内 Category

9,027

Verified Award Winner

Verify Award Status for #140278

View at A' Design Award Press Release Award Badge

Colors

The Design

About Conlia Home Image Store 零售空间室内设计

康丽亚家居形象店是为中国江门一家家居品牌打造的零售室内空间。设计从中国传统建筑与东方家庭生活中汲取灵感,以原木与不锈钢呼应梁架桁架与窗格花棂,并以聚丙烯板材、藤编工艺与柔软织物增添自然质感。半开放式的对称布局将内与外相互串联,各功能区域彼此连通而非完全分隔,营造出富有层次的空间体验。主题场景模块呈现不同的居室情境,为顾客带来宁静从容的购物感受。

The Recognition

About the A' Design Award 铜奖

Conlia Home Image Store 零售空间室内设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Conlia Home Image Store 零售空间室内设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Conlia Home Image Store 零售空间室内设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.
Tags: Natural, comfortable, oriental features, domesticity, elegant household items
Production Technology: The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.
Design Challenge: 1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.;
2. Develop thematic and delightful scene modules to give advice for a better life.
Research: The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.
Inspiration: The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques.
The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people.
Project Duration: Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.
Operation Flow: 1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural，and attractive to consumers.
2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience.
3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal.
Team Members: Designer: ZE HUA ZHENG
Designer: WANG YING PAN