Lenza Lenzy Clothes Clinic 品牌形象设计 by Wallrus Design Studio

Lenza Lenzy Clothes Clinic 品牌形象设计 by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2022

Lenza Lenzy Clothes Clinic 品牌形象设计

by Wallrus Design Studio

Client: Lenza Lenzy Clothes Clinic

A' Design Award 铜奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #140296

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Colors

The Design

About Lenza Lenzy Clothes Clinic 品牌形象设计

Lenza Lenzy 是为一家"衣物诊所"打造的品牌设计与视觉识别项目,该服务专注于衣物的护理与修补。整套识别系统以层层递进的方式构建,从品牌命名与品牌故事出发,延伸至品牌手册、标志使用规范、视觉识别手册、室内装饰、动态图形以及广告宣传。项目运用了纸张、织物、木材、贴纸、胶印与数码印刷等材料与工艺。由于此前并无同类的衣物诊所,设计团队通过研究医疗诊所的运营方式来提炼核心创意。

The Recognition

About the A' Design Award 铜奖

Lenza Lenzy Clothes Clinic 品牌形象设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Lenza Lenzy Clothes Clinic 品牌形象设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Lenza Lenzy Clothes Clinic 品牌形象设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lenza Lenzy branding and brand identity design is one of our great best projects that we worked on it with all of our love and inspirations. Lenza Lenzy project made with a very deep layer of branding. We started working on this project by brand naming then write a brand story and still working until staff training finished. We designed many things for this project such as: Brand book, Logo guideline, Vi book, Decoration, Motion graphics, Brand Story, Advertising and etc.
Dimensions & Packaging: Lenza Lenzy had a 120m x 30m of clothes clinic
Tags: Clothes clininc, Branding, brand design, brand story
Production Technology: We used many materials and techniques for making visual identity of this project such as: Paper, Fabric, Offset printing, Digital printing, Stickers, Wood and etc.
Design Challenge: The main and important challenge of this project researching program is about that there was not exist any clothes clinic before this project. So we had to create many things.
Research: There are a lot of researching program for this project.
Inspiration: Lenza Lenzy is the first and currently the only clothes clinic in Iran. Lenza Lenzy is committed to provide distinguished services with the highest quality. all garments feel better in Lenza Lenzy clothes clinic. This few sentence where things that drive us to work on this project. Lenza Lenzy is very special because there is not any competitor for it in Iran and there is only three or four clothes clinics exist in around the world. So, we put all of our ability, knowledge and love in this project
Project Duration: Start: Apr 2020 End: Dec 2021
Operation Flow: Lenza Lenzy cloth clinic is a place to brings a good sence for their customers and clothes. This clinic is truly like a hospital for all type of clothes.
Team Members: Deign director: Iman Ale Mozaffar
Creative director: Matin Mirzaei
Strategy manager: Kianoosh Atashi
Copywriter: Saman Sedighzadeh
Illestrator: Matin Mirzaei
Image Credits: Wallrus design studio