设计师 Evan Chen 的作品 About Puer 信息图海报荣获了极具声望的 2026 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2026

About Puer 信息图海报

设计师： Evan Chen

平面类别A' Design Award 铁奖获奖者

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关于 About Puer 信息图海报

《关于普洱》是一组以普洱茶为主题的信息图海报,普洱茶源自中国云南地区。每张海报尺寸为500毫米×700毫米。该系列呈现了普洱茶树的品种、生态特征、生物多样性及原产地区域,并从生物学与化学的角度阐释普洱茶的功效。文字、图形、图表与插画将复杂的数据简化为清晰的结构。其目的在于帮助大众了解茶的基础知识,并将中国茶文化分享给更广泛的受众。

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关于A' Design Award 铁奖

About Puer 信息图海报是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计About Puer 信息图海报将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。About Puer 信息图海报因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

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由设计师提供的致谢、团队成员及技术详情。

独特属性: China is the birthplace of the tea tree and was the first country to discover and utilize tea. Yunnan is the birthplace of the tea tree in the world, and most of the roots of all kinds of tea in the country and even in the world are in the Pu'er tea producing area in Yunnan. The information data of Pu'er tea is organized scientifically and disseminated effectively, so that the audience can read clearly and conveniently and get the content they want to know concisely and efficiently.
尺寸与包装: Poster: 500mm*700mm
标签: Infographic,logo,packaging,illustrations,graphics,aggs,
生产技术: The design results of this paper enrich the design field of "Pu-erh tea" as the theme, together with tea products, tea brands, tea utensils and tea packaging, as a part of Chinese tea culture for cultural export to the world.
设计挑战: Combing and screening information data and related knowledge of Pu-erh tea, forming a more complete information structure, simplifying complex information, and completing the study of information visualization design of Pu-erh tea with visual expressions such as text, graphics, charts and illustrations.
研究: The main objective of information design is to "transmit information with performance", which is a different development direction from the graphic design that advocates "fine artistic expression". We will sort out and filter the information data and related knowledge of Pu'er tea, form a more complete information structure, simplify the complex information, and complete the information visualization design research of Pu'er tea with visual expressions such as text, graphics, diagrams and illustrations.
灵感: The visualization design is based on the species of Pu'er tea tree, ecological characteristics, biodiversity and distribution of origin, while the evaluation is made from a professional perspective, and the functions and efficacy of Pu'er tea are explained from a biological and chemical perspective, and finally the political environment, economic exchanges, cultural activities and social life of ancient and modern times are formed into a more complete information visualization design content.
项目周期: between 2019 and 2022, and fieldwork in Yunnan, with design drawings completed in Suzhou.
操作流程: To provide the public with an efficient and convenient way to learn the basics of tea and tea culture, to awaken people to the importance of learning, inheriting and promoting Chinese tea culture, and to enrich the forms of design based on the theme of "tea", together with tea products, tea brands, tea utensils and tea packaging, as part of Chinese tea culture, to export to the world.
团队成员: Evan Chen
Min Fang
Fan Zhang
图片版权: Evan Chen