Kellipops 包装 by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award 铁奖 in 包装设计 Competition Category.
铁包装· 2023
Kellipops 包装
Client: Viap
A' Design Award 铁奖 Winner in 包装 Category
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- Verified Award Winner
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The Design
About Kellipops 包装
纵情享受；欲望；巧克力，一路到底。想象一下《查理与巧克力工厂》。在那里度过的一天会是什么样子？巧克力糖果会从外壳中弹出，以令人难以置信的浓烈姿态在你身边舞动，呼唤你与它们共舞，让它们属于你。起初，设计师在想象中看见了它们，听见它们爆裂开来的声响。他们透过糖果的外壳凝视，而它们向灵魂诉说。随后，设计师将它们呈现于设计之中——以它们的声音、它们的形体结构、雨的元素，以及那些高声宣告着对它们无尽渴望的浓烈色彩。
The Recognition
About the A' Design Award 铁奖
Kellipops 包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Kellipops 包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Kellipops 包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
- Dimensions & Packaging
- Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm - Tags
- Rebranding, packaging design, snack, chocolate snack
- Production Technology
- Plastic Doypack
- Inspiration
- The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
- Project Duration
- The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
- Team Members
- Creative Director - Antonia Skaraki
Art Director - Andreas Deskas
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