Stamatakis Bakery 品牌重塑 by Antonia Skaraki

Stamatakis Bakery 品牌重塑 by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award 金奖 in 包装设计 Competition Category.

金包装· 2023

Stamatakis Bakery 品牌重塑

by Antonia Skaraki

Client: Stamatakis

A' Design Award 金奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #141269

View at A' Design Award Press Release Award Badge

Colors

The Design

About Stamatakis Bakery 品牌重塑

一幅承载着正宗配方与家的记忆的石版画。当最受喜爱的烘焙美食遇见传统，遇见味觉的奥秘传递者与愉悦的仪式，浮现在脑海中的总是一个女性形象。尤吉妮娅的地道风味唤起情感记忆，传承着世代相传的手工配方！尤吉妮娅宛如石版画，永不相同，从不出自模具。尤吉妮娅没有模具，因为她是母亲的化身。

The Recognition

About the A' Design Award 金奖

Stamatakis Bakery 品牌重塑是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Stamatakis Bakery 品牌重塑将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Stamatakis Bakery 品牌重塑激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
Dimensions & Packaging: Paper Box Width 160mm x Depth 160mm x Height 70mm
Paper Box Width 240mm x Depth 240mm x Height 70mm
Paper Box Width 280mm x Depth 320mm x Height 70mm
Paper Box Width 320mm x Depth 320mm x Height 70mm
Paper Box with window Width 80mm x Depth 80mm x Height 190mm
Tags: Rebranding, packaging design, bakery
Production Technology: The range of packages created using the technic of engraving.
The main heroine is Evgenia, mother of the owners of the bakery.
The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more.
Design Challenge: The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.
Due to the nature of the business, the target audience cannot be specified in a specific way.
Research: There was no research for this project
Inspiration: It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind.
Project Duration: he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021.
Operation Flow: All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink.
Patents: No Patents
Team Members: creative director: Antonia Skaraki
art director: Andreas Deskas
Image Credits: Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)