设计师 Yilin Wang 的作品 Second Hand Life 海报系列荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2023

Second Hand Life 海报系列

设计师： Yilin Wang

客户: Zhejiang Sci-Tech University

平面类别A' Design Award 铜奖获奖者

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关于 Second Hand Life 海报系列

《二手人生》是一组关于人们如何接收碎片化信息的海报系列。该系列由二十张A3尺寸海报组成，可拼合排列成一幅主视觉，并配有一本装裱成册的书籍。作品通过二进制代码将语言转化为视觉图形，其中"1"与"0"两个符号在逻辑运算中同时代表"真"与"假"。这一关联映射出人的判断如何被其所接受的信息所塑造。海报与书籍共同呼吁人们更加关注这一社会议题——因为对信息的碎片化认知，正在取代完整的认知。

荣誉认可

关于A' Design Award 铜奖

Second Hand Life 海报系列是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Second Hand Life 海报系列将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Second Hand Life 海报系列出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
尺寸与包装: A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
标签: Poster、Concept、Books
生产技术: A series of posters and books designed to convey the theme of second-hand life
设计挑战: Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
研究: Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
灵感: I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
项目周期: 2022.5.23 in Hangzhou, China
操作流程: The language of the poster and the design of the book are used to convey the message to the audience.