设计师 Gu Jin 的作品 Gensyn Intellectual Property 标志设计 荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。
银平面· 2023
Gensyn Intellectual Property 标志设计
设计师： Gu Jin
平面类别A' Design Award 银奖获奖者
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关于 Gensyn Intellectual Property 标志设计
根源知识产权（Gensyn Intellectual Property）是为一家知识产权咨询公司打造的标志。图形以公司名称首字母G为原型进行抽象演绎，整体由左右两个抽象化的单引号构成，寓意公司与客户之间清晰顺畅的沟通与咨询。整体造型亦如一面盾牌，象征对知识产权的守护。外轮廓则借鉴中国传统印章的形态。色彩选用蓝色，寓意稳健发展。
荣誉认可
关于A' Design Award 银奖
Gensyn Intellectual Property 标志设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Gensyn Intellectual Property 标志设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Gensyn Intellectual Property 标志设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
设计幕后
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.
- 标签
- Logo, Brand, Visual, Gensyn
- 设计挑战
- The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property.
- 研究
- We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image.
- 灵感
- Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand.
- 项目周期
- It took one month to complete the design in Beijing, China
- 操作流程
- LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect.
- 团队成员
- Gu Jin
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