设计师 Haiwen Yang 的作品 Anlan Branding 品牌形象荣获了极具声望的 2023 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2023

Anlan Branding 品牌形象

设计师： Haiwen Yang

客户: Anlan

平面类别A' Design Award 铁奖获奖者

10,137

已验证的获奖者

验证 #141858 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Anlan Branding 品牌形象

Anlan品牌形象是为一个美容仪器品牌打造的品牌识别系统。该识别系统旨在于不同应用场景中始终保持高辨识度。字体带有柔和的圆角处理，整体字形则保持简洁纯净。由字母A演化而来的花朵图案传递出"美"的理念，而字母A中精准的切割则将科技与美学相连接。紫色被用作品牌主色调。该识别系统应用于办公文具与包装系统之中，并配有规范手册以确保使用的一致性。

荣誉认可

关于A' Design Award 铁奖

Anlan Branding 品牌形象是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Anlan Branding 品牌形象将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Anlan Branding 品牌形象因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
尺寸与包装: The coordinated images were applied to all physical stationery system and package system.
标签: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
生产技术: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
设计挑战: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
研究: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
灵感: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
项目周期: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
操作流程: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
专利: Shenzhen Baselab Technology Ltd.
团队成员: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
图片版权: Shenzhen Baselab Technology Ltd.