设计师 Huizi Tian 的作品 Givenery Garden 护手霜包装荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2023

Givenery Garden 护手霜包装

设计师： Huizi Tian

客户: Shero Ching

包装类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #141927 的获奖状态

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色彩

设计作品

关于 Givenery Garden 护手霜包装

Givenery Garden 是一款针对三支不同功效与香型护手霜的套装包装设计。套装包含礼盒、三个独立小盒以及三支铝管。礼盒采用天地盖结构，为开启过程增添仪式感。白卡纸印刷搭配触感涂层，保护插画色彩的呈现。插画将玫瑰、雏菊、竹与柏木等植物元素与优雅的衬线字体相结合。深沉的色调呼应了芳疗类产品宁静舒缓的氛围。

荣誉认可

关于A' Design Award 铜奖

Givenery Garden 护手霜包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Givenery Garden 护手霜包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Givenery Garden 护手霜包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Her work, created in 2021, is the packaging design of a hand cream. The product is mainly made up of three hand creams with different effects and tastes. Users are targeted at women aged 25-35 who have certain purchasing power.
尺寸与包装: Giftbox:width276mmxdepth245mmxheight54mm. Simple box:width44.25mmxdepth130mmxheight53mm.
标签: Packaging design, Handcream, Graphic design, Aromatherapy, Illustration
生产技术: The design of the gift box selects the heaven and earth cover box type, which adds a sense of ceremony to the opening method and highlights the quality; White card printing and touch paint are used to further deepen the texture on the basis of ensuring the color of illustration. The small box uses the bronzing process to increase the design texture. The product body is made of aluminum tube and printed in spot color to better ensure the ink quality and color difference.
设计挑战: In the process of illustration design, the color of the whole picture has been adjusted for many times. For a time, I was entangled in color control. I tried bright colors and dark colors respectively, and finally chose the dark color version, which is more deep and quiet, in line with the product tone.
研究: In recent years, Chinese cosmetics and aromatherapy brands have gradually risen, and high-quality packaging designs have emerged in endlessly. As a beauty brand, SHERO Ching has high requirements for the visual presentation of products. This work takes illustration as the main design object to convey elegant and natural visual impression to consumers.
灵感: The three essential oils of the product are extracted from a variety of mysterious plants. Therefore, the illustration design integrates a large number of plant elements such as rose, Daisy, bamboo and cypress, windbreak, etc., giving people a natural and pure product impression; And choose an elegant serif font. The dark colors of the text and the whole picture set off the French mysterious atmosphere, mobilize the sense of smell, and deepen the visual tone of aromatherapy products.
项目周期: The project was launched in Hangzhou, China in November 2021 and completed in January 2022.
操作流程: The work consists of a gift box, three separately packed boxes and three aluminum cans. In terms of packaging structure, from a female perspective, it conveys the visual feeling of beauty to consumers and adds a sense of ceremony to the products.