Prakrishi 蜂蜜包装

设计师： Vishal Vora

客户: Prakrishi

包装类别A' Design Award 银奖获奖者

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关于 Prakrishi 蜂蜜包装

Prakrishi 是一系列六种风味蜂蜜的包装设计。该系列延续了既有品牌的调性，保持了极简风格与充裕的留白。以蜜蜂翅膀为原型提炼的图案化纹样构成主要视觉元素，赋予该蜂蜜系列鲜明的identity（识别性），并帮助消费者在货架前迅速分辨六种不同风味。每款蜂蜜均装入高180毫米、宽100毫米的玻璃瓶中，瓶身标签与瓶盖封套均采用本白色纹理纸印刷。

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关于A' Design Award 银奖

Prakrishi 蜂蜜包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Prakrishi 蜂蜜包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Prakrishi 蜂蜜包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
尺寸与包装: Height 180mm X Width 100mm X Width 100mm
标签: Honey, Packaging, Branding, Motif, illustration
生产技术: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
设计挑战: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
研究: Understand the consumer mind set and need of the very market it is going to sell,
灵感: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
项目周期: The project started in Jan 2021 in India and finished in March 2021 in India,
操作流程: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
专利: None
团队成员: Vishal Vora
图片版权: Vishal Vora (Sol Benito)