Jiang Hu 酒类包装

设计师： Wei Li

客户: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

包装类别A' Design Award 铁奖获奖者

9,991

已验证的获奖者

验证 #142224 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Jiang Hu 酒类包装

《江湖》是一款为中国传统黄酒设计的包装。瓶盖厚重,可当作镇纸使用,倒置后又能作为酒杯饮用。瓶身容量小巧,契合日常饮酒习惯。外包装盒以泡沫材质替代纸材,同一个盒子即可在运输过程中保护酒瓶。图形以中国古代令牌为主题,描绘侠客的江湖人生,旨在为传统产品赋予全新的形象。

荣誉认可

关于A' Design Award 铁奖

Jiang Hu 酒类包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Jiang Hu 酒类包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Jiang Hu 酒类包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
尺寸与包装: 180mm x 90mm x 50mm
标签: Alcohol, Package, Chinese
生产技术: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
设计挑战: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
研究: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
灵感: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
项目周期: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
操作流程: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
团队成员: Mr. Li Wei