Dragon Boat Festival 零食礼盒 by Yanhui Zhang

Dragon Boat Festival 零食礼盒 by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2023

Dragon Boat Festival 零食礼盒

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

A' Design Award 铜奖 Winner in 包装 Category

13,499

Verified Award Winner

Verify Award Status for #142241

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Boat Festival 零食礼盒

《端阳》是为中国传统节日端午节打造的零食礼盒。设计以传统民间木版年画的风格,描绘出古代宫廷欢庆端午的宏大场景。礼盒采用工业制版工艺,外覆天蓝色布面,以金线勾勒画面细节,中央的金色纸面上嵌以金色金属牌。盒体可向左右两侧对开,内部分上下两层,容纳六只长条盒,既可拼合成一幅完整长卷,亦可各自独立呈现。

The Recognition

About the A' Design Award 铜奖

Dragon Boat Festival 零食礼盒是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Dragon Boat Festival 零食礼盒将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Dragon Boat Festival 零食礼盒出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Dimensions & Packaging: Box size: 400mm long, 293mm wide, 153mm high
Tags: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Production Technology: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Design Challenge: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Research: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Inspiration: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Project Duration: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Operation Flow: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Team Members: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Image Credits: Li An