Yunlin Dai and Weiliang Tao 的作品 Gui Jiu Shi Jia 酒类包装

设计师 Yunlin Dai and Weiliang Tao 的作品 Gui Jiu Shi Jia 酒类包装荣获了极具声望的 2023 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2023

Gui Jiu Shi Jia 酒类包装

设计师： Yunlin Dai and Weiliang Tao

客户: Jiangsu Yanghe Distillery Co., Ltd

包装类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #142245 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Gui Jiu Shi Jia 酒类包装

贵酒世家是一款中国白酒的包装设计。瓶身正面呈方形，俯视时则方圆结合，其造型呼应了"外圆内方"的文化理念，即坚守原则又灵活变通。标签上采用源自贵州的蜡染迎客鸟纹样，这是传统的待客之礼的象征。瓶身经喷涂、烤制与刷涂工艺处理，瓶颈套包覆皮革。外盒选用特种纸、纤维板、银箔与金属标牌。四码合一系统为产品提供防伪保障。

荣誉认可

关于A' Design Award 铁奖

Gui Jiu Shi Jia 酒类包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Gui Jiu Shi Jia 酒类包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Gui Jiu Shi Jia 酒类包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
尺寸与包装: Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm
标签: crafts, Baijiu, spirit, packaging, art
生产技术: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing.
设计挑战: Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
研究: It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
灵感: The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
项目周期: 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu.
操作流程: The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
团队成员: Liandong Zhang、Huashuang Liu、Zhaoxin Zhu