Shenzhen Scene Aesthetic Design Co., Ltd 的作品 China Merchants 银行支行室内设计

设计师 Shenzhen Scene Aesthetic Design Co., Ltd 的作品 China Merchants 银行支行室内设计荣获了极具声望的 2023 A' Design Award 铁奖，竞赛类别为室内空间与展览设计。

铁室内· 2023

China Merchants 银行支行室内设计

设计师： Shenzhen Scene Aesthetic Design Co., Ltd

客户: China Merchants Bank

室内类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #142304 的获奖状态

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设计作品

关于 China Merchants 银行支行室内设计

招商银行支行是一处位于中国深圳的银行支行室内设计项目。870平方米的空间划分为业务接待、等候与休闲娱乐等功能区域，各区域皆以中央的综合休息区为核心向外辐射展开。设计以方形——中国古典建筑中窗棂常用的形态——作为视觉核心，传递稳健与开放的气质。木材、皮革、玻璃与5500K色温的照明相结合，辅以黑色收边和品牌色彩，营造出沉静从容的空间氛围。该支行被规划为一处供日常社交与休闲的场所。

荣誉认可

关于A' Design Award 铁奖

China Merchants 银行支行室内设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计China Merchants 银行支行室内设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。China Merchants 银行支行室内设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

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由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
尺寸与包装: 870㎡
标签: Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
生产技术: Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
设计挑战: The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
研究: Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
灵感: In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
项目周期: The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
操作流程: The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
团队成员: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang