Ecovacs 零售店室内设计 by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award 铁奖 in 室内空间与展览设计 Competition Category.
铁室内· 2023
Ecovacs 零售店室内设计
by Shenzhen Scene Aesthetic Design Co., Ltd
Client: ECOVACS SI Design
A' Design Award 铁奖 Winner in 室内 Category
Verified Award Winner
Verify Award Status for #142308The Design
About Ecovacs 零售店室内设计
科沃斯是一家为智能机器人产品打造的零售店室内空间，面积150平方米。门店通过科技与日常生活相融合的家居场景，呈现"美好生活方式"的主题。渐变蓝为主空间的主色调，搭配温暖木纹和具有金属质感的银灰色展架。设计提取品牌标识与产品中的圆形元素作为视觉语言。经过规划的动线引导访客依次穿行于演示区、销售区、体验区与场景区。该门店于2022年在中国开业。
The Recognition
About the A' Design Award 铁奖
Ecovacs 零售店室内设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Ecovacs 零售店室内设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Ecovacs 零售店室内设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is an offline retail store for Ecovacs, which themed with a better way of life. Based on the brand mission of Robotics for All, the designers of the project explored the intimate relationship between robots and humans and built this experiential retail space which guides feelings and touring routes of customers in different scenarios and meet their experience and consumption needs.
- Dimensions & Packaging
- 150㎡
- Tags
- New retail model,Immersive experience,Future home scenarios,robots; Humanistic
- Production Technology
- 1. Gradient blue dominates the main visual space. Combined with the warm color wood grain and silver gray, metal-textured display shelves, the main space creates a futurist vibe and narrows the distance between the space, products and customers.
2. The designers use round shapes extracted from the brand logo and products as the visual language to keep the unity and consistency between the main brand elements and space design, and enhance the visual memory of customers. - Design Challenge
- This project represents an exploration of new retail stores for robot products. The design team sets up home scenarios in the futurist looking space and creates elaborate moving paths to simulate the application of the products in real life. In addition, it creates a home atmosphere to guide feelings and touring routes of customers, highlighting the emotional bond between robots and man.
- Research
- As part of Ecovacs strategic planning, the optimization and upgrading of offline stores, including enhancing immersiveness and creating interactive service and purchasing experience for customers, are highly emphasized by ECOVAC. Through careful renovation, the company manages to create a platform for customers to experience its intelligent robot products. Tech fans can now feel the charm of robotics and the benefits it brings for families by experience the products directly.
- Inspiration
- Ecovacs believes that robots are our partners and intimate friends who will bring us a better way of life. The company hopes humans can develop together with robots to achieve extraordinary value. In this connection, the project starts by probing into the relationship between man and robots, and narrows the boundary between technology and mankind by creating futurist home scenarios where life and technology are harmoniously integrated.
- Project Duration
- The project began in January 2022 and was launched in China in June 2022.
- Operation Flow
- Carefully designed moving line in six aspects: browsing, touring, checking, resting, thinking, moving.
Product demonstrations on both sides of the entrance to attract customers;
Product selling area and display area for customers to tour around and browse;
Product experience area to attract customers to stop and watch product demonstrations, allowing them to sit down for deeper communication;
Scenario section shows the scenes of product use in the home, creates demand and facilitates purchases. - Team Members
- Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Liandan Cui,
Shuidong He,
Qilin Yang
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