设计师 Liang Chen 的作品 Jundao Guiniang 白酒包装荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2023

Jundao Guiniang 白酒包装

设计师： Liang Chen

客户: Shanghai Guijiu Group Co., Limited.

包装类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #142678 的获奖状态

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设计作品

关于 Jundao Guiniang 白酒包装

君道贵酿是一款面向中国高端白酒的包装设计。六棱形白瓷酒瓶以传统中国水墨画装饰，采用珐琅烧制工艺呈现。画面柔和的晕染意象犹如山川河流，暗喻产区的自然生态环境。烫金工艺以细腻的层次勾勒出原产地的地貌轮廓。金色瓶盖被塑造成私人印章的造型，可作为摆件收藏留存。该设计传达出中国文化底蕴、对自然的敬畏以及对传统价值的珍视。

荣誉认可

关于A' Design Award 银奖

Jundao Guiniang 白酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Jundao Guiniang 白酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Jundao Guiniang 白酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
尺寸与包装: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
标签: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
生产技术: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
设计挑战: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
研究: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
灵感: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
项目周期: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
操作流程: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
团队成员: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
图片版权: Creative Director：Chen Liang