设计师 Wei Sun 的作品 Mohanii 品牌形象识别荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2023

Mohanii 品牌形象识别

设计师： Wei Sun

客户: DOTONE Brand Design

平面类别A' Design Award 银奖获奖者

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关于 Mohanii 品牌形象识别

Mohanii 是为一个植根于东方文化的时尚品牌所打造的品牌形象识别系统。标志以拉丁字母为基础,赋予品牌简洁而国际化的气质。字母 M 是核心符号,寓意墨,将标识与中国书法相连结。设计将衬线形态与轮廓线条相结合并重新演绎,强化字母 M 与 H,弱化其余字母,从而形成视觉层次。该符号可重复排列、拆解重构,并能应用于任何媒介。

荣誉认可

关于A' Design Award 银奖

Mohanii 品牌形象识别是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Mohanii 品牌形象识别将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Mohanii 品牌形象识别是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
尺寸与包装: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
标签: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
生产技术: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
设计挑战: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
研究: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
灵感: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
项目周期: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
操作流程: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
专利: All copyrights DOTONE Brand Design,2020
图片版权: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020