Radoslav Dostal 的作品 The Zlin Region 品牌形象识别

设计师 Radoslav Dostal 的作品 The Zlin Region 品牌形象识别荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2023

The Zlin Region 品牌形象识别

设计师： Radoslav Dostal

客户: Zlín Region

平面类别A' Design Award 铜奖获奖者

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设计作品

关于 The Zlin Region 品牌形象识别

兹林州（Zlin Region）是为捷克共和国某一地区打造的品牌与视觉识别系统。该识别系统以正方形为基础，四个角分别代表该地区四个历史悠久的行政区。正方形既是设计的框架，也标示着变化发生之处——形态与字母突破其边缘向外延展。配色采用黑、白、深黄与浅黄，其中黄色源自兹林的传统色彩。整套识别系统传达出该地区及其人民富有创造力与创业精神的特质。

荣誉认可

关于A' Design Award 铜奖

The Zlin Region 品牌形象识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计The Zlin Region 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。The Zlin Region 品牌形象识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
尺寸与包装: Digital
标签: Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
生产技术: The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
设计挑战: Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
研究: The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
灵感: The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
项目周期: The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
操作流程: The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
团队成员: Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen
图片版权: Photographer Julius Filip
Film maker Radim Vanous