China Qing 茶饮料包装 by Dingding Li is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2023

China Qing 茶饮料包装

by Dingding Li

Client: The Soloist

A' Design Award 铜奖 Winner in 包装 Category

11,113

Verified Award Winner

Verify Award Status for #143327

View at A' Design Award Press Release Award Badge

Colors

The Design

About China Qing 茶饮料包装

乌龙茶在中国也被称为青茶，因此得名"中国青"。圆润光滑的茶瓶配以白色瓶盖和青橙色瓶身，上面镌刻着精致的中英文"中国青"标识。当标签呈现时，它们是两款明确的茶饮料；当标签隐去时，它们又化作两瓶清澈的饮品。当你打开瓶盖，品尝第一口时，久违的清甜茶汤裹挟着或淡或浓的乌龙茶味，瞬间唤起丰富的层次感，继而缓缓回归本真，这或许就是生活的滋味。

The Recognition

About the A' Design Award 铜奖

China Qing 茶饮料包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计China Qing 茶饮料包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。China Qing 茶饮料包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oolong Tea is also known as Qing Tea in China. It is a kind of tea unique to China. The smooth and round tea bottle, white bottle cap and turquoise-orange bottle are engraved with the subtle Chinese and English marks of China Qing. The transparent bottle bottom shows two kinds of tea colors: Mild and Concentrated. When the labels are given, there are two explicit and elegant tea drinks; when the labels are hidden, there are two mysterious and limpid drinks.
Dimensions & Packaging: Bottle size: Diameter 60mm x Height 180mm
Single label size: Length 220mm x Width 60mm
Gift box size: Length 41mm x Width 26mm x Height 63mm
Tags: tea, packaging, Chinese, beverage, branding
Production Technology: PET polyester bottle cap and bottle body, partial spot color screen printing and laser engraving. Environmentally friendly art paper, spot color printing, partial hot silver process.
Design Challenge: China Qing was defined as a intellectual and minimalist style at the beginning of its creation, but most of the bottled tea in the market already has a stereotyped image, which requires more accurate creative extraction and visual expression to present a simple and refreshing design. Finally, after constant speculation and repeated practice, this effect was achieved.
Research: All the creative elements of China Qing strive to provide a new visual presentation method and more cultural integration for the market of similar products, further thinking about the phenomena existing in modern society, relying on the traditional tea culture, integrating into a new visual language and way of experience, and hoping to have new inspiration.
Inspiration: "Bodhi is fundamentally without any tree, the bright mirror is also not a stand. Fundamentally there is not a single thing, where could any dust be attracted?" This poem is from the "Bodhi Buddhist Hymn" of the Tang Dynasty in China. You can gently remove the label and faithfully keep the high light. The mild and concentrated fragrances are all in the artistic mood. These are the inspirations for China Qing.
Project Duration: The project started in May 2022 and completed on June 2020, Shanghai.
Operation Flow: Round and smooth bottle body, whilst exquisite to the touch. Delicate details of printing and laser engraving, reflect the strict quality requirements of brands and products. Removable labels provide consumers with a new experience and visual presentation, thereby deepening the memory of the product.
Team Members: Designer: Li Dingding
Image Credits: Designer: Li Dingding