Akomi 的作品 Italian Capital of Culture 徽标和启动活动

设计师 Akomi 的作品 Italian Capital of Culture 徽标和启动活动荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2023

Italian Capital of Culture 徽标和启动活动

设计师： Akomi

客户: Municipalities of Brescia and Bergamo

平面类别A' Design Award 银奖获奖者

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验证 #143502 的获奖状态

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设计作品

关于 Italian Capital of Culture 徽标和启动活动

两个不同城市（贝加莫和布雷西亚，联合成为 2023 年意大利文化之都）共享的一个标志，其灵感源自流行文化，并随着时间的推移而演变。整个几何形状基于厚度恒定的线性元素的弯曲，其灵感来自于这两个城市众所周知的建筑杆，目的是推翻工业城市的刻板印象，并庆祝它们在第一次covid-19激增期间的韧性。标志性的红色元素不仅是3和B，而且在不同的语境中也能获得不同的含义和形状。

荣誉认可

关于A' Design Award 银奖

Italian Capital of Culture 徽标和启动活动是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Italian Capital of Culture 徽标和启动活动将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Italian Capital of Culture 徽标和启动活动是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
尺寸与包装: Minimum height of the logo: 10 mm
标签: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
生产技术: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
设计挑战: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
研究: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
灵感: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
项目周期: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
操作流程: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.