Hsiao Yun Tseng 的作品 Lucky Tiger Welcomes New Year 插图

设计师 Hsiao Yun Tseng 的作品 Lucky Tiger Welcomes New Year 插图荣获了极具声望的 2023 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2023

Lucky Tiger Welcomes New Year 插图

设计师： Hsiao Yun Tseng

客户: Kiwifruit Kiwi World

平面类别A' Design Award 铁奖获奖者

9,746

已验证的获奖者

验证 #143761 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Lucky Tiger Welcomes New Year 插图

《福虎迎新》将十二生肖与中国传统剪纸元素相结合，使设计看起来像从窗框往外看，而吉祥的动物在外面滚动金币，仿佛带来了财富。整体采用了春天般的色彩，摒弃了传统的红色，加入了大量的花草，因为花与福的读音相近（华语地区），看来今年有好运气财富。

荣誉认可

关于A' Design Award 铁奖

Lucky Tiger Welcomes New Year 插图是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Lucky Tiger Welcomes New Year 插图将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Lucky Tiger Welcomes New Year 插图因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
尺寸与包装: Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm
标签: New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
生产技术: Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself.
设计挑战: Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
研究: New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
灵感: Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
项目周期: Draw in January 2022, complete in February 2022, and send a postcard to congratulate
操作流程: It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
专利: Copyrights belong to Hsiao Yun Tseng,2022
图片版权: Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.