设计师 Kuaiyu Tang 的作品 Tongming Vision Correction 标志 荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。
银平面· 2023
Tongming Vision Correction 标志
设计师： Kuaiyu Tang
客户: Shanghai Tongming Vision Correction Center
平面类别A' Design Award 银奖获奖者
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验证 #144198 的获奖状态设计作品
关于 Tongming Vision Correction 标志
《瞳明视力矫正》是为一家面向青少年与儿童的视力矫正中心打造的标志。"瞳明"寓意瞳孔与明亮,因此设计以瞳孔作为核心视觉元素。三只清晰度各异的瞳孔依序排列,呈现出由模糊到清晰的矫正过程。该标志应用于名片、便签本及海报等物料之上。名片与休闲系列采用特种纸印制,海报则选用户外写真材料。
荣誉认可
关于A' Design Award 银奖
Tongming Vision Correction 标志是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Tongming Vision Correction 标志将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Tongming Vision Correction 标志是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
- 尺寸与包装
- Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
- 标签
- Logo design, business card design, memo design, poster design, website design, etc
- 生产技术
- The business card and the casual set are special paper, and the poster uses outdoor photo materials.
- 设计挑战
- To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
- 研究
- The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
- 灵感
- Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear. - 项目周期
- The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
- 操作流程
- The project took half a month to complete.
- 团队成员
- Kuaiyu Tang
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